Our Ethos

It Starts With Cells

Cells are the fundamental building blocks of life – the blocks from which all your tissues and organs are made. Every muscle movement, every heartbeat, every breath, all the functions of your organs, everything your body does is the best when you have healthy, efficient cells.

Your cells are constantly communicating with and responding to each other and their environment. If they cannot operate effectively and efficiently, the functions of your body become compromised and you become susceptible to illness and disease. Therefore, it makes sense to ensure that your cells are as strong and healthy as they can be.

The Importance of Minerals

You may not know this but, minerals and trace elements are required by the body for a variety of essential functions. They are important for the formation of bones and teeth; they are essential constituents of bodily fluids and tissues; they are components of enzyme systems; and they are involved in the body’s day-to-day nerve function.

The Decline of Minerals in our Food

Modern intensive agriculture methods have stripped increasing amounts of nutrients from the soil in which we grow our food. This has left us with foods which are much lower in minerals and trace elements than they once were.

Several studies have pointed to the decline of minerals and trace elements in our soil including a study on the British nutrient data between 1930 and 1980, published in the British Food Journal, which found that in 20 vegetables the average calcium content had declined 19%; iron 22%; and potassium 14%. More recently, a study by Sheffield University has also predicted that, on average, UK farm soils are capable of only 100 more harvests.

This poor nutritional status may be further exasperated by weight loss dieting, poor nutrition and demanding time periods, such as extensive exercise or emotional and physiological stress, to name just a few.

It’s All About Balance

Quinton is the only 100% natural mineral supplement in the world that contains all the minerals and trace elements your body need. This unique formula ensures that unlike other mineral supplements there is no negative effect on the mineral balance within the body.

Most other mineral supplements focus on providing one, or a few, minerals and/or trace elements. However, this fails to recognize the complex interactions and delicate balance of all the elements in the body. In fact, the supplementation of just one or two minerals, or the supplementation of them all in an unbalanced manner, risks further unbalancing as minerals do not act in isolation.

For example, a high intake of calcium decreases zinc absorption. Surely you would just up your zinc intake too? Unfortunately, not because excessive intake of zinc decreases copper absorption – and so it continues.

The extent of mineral interaction and the importance of getting the balance right is demonstrated in this diagram. Each line and arrow shows the relationship one mineral has with another. It demonstrates why it is so important to have the full spectrum of minerals and trace elements, as provided by our revolutionary supplement, Quinton.